Standing out between a hot and a cold place.
THE CHALLENGE
STANDING OUT IN A SATURATED MARKET.
Prestone Anti-Freeze & Coolant, a trusted name in vehicle care, sought to amplify its brand visibility and drive sales specifically through AutoZone retail stores. The goal: to position Prestone as the go-to choice for car owners seeking high-performance cooling solutions. The challenge was standing out in a competitive retail environment, where numerous brands vie for the same audience’s attention.
THE SOLUTION
Finding our edge
We crafted the “Get the Prestone Edge” campaign, a high-impact initiative tailored for AutoZone customers. Key components included:
Targeted Messaging: Focused on performance and reliability, the campaign highlighted how Prestone’s advanced formula provides an undeniable edge in vehicle care.
In-Store Integration: Creative displays and promotional materials optimized for AutoZone’s retail space, ensuring maximum visibility and shopper engagement.
Multi-Channel Approach: From digital ads to point-of-sale activations, the campaign seamlessly connected with customers across touchpoints, reinforcing the Prestone brand promise.
Shopper Marketing Strategy
Shopper Toolkit Development
Design
Shopper Media Planning
Finding the Edge In-Store.
We crafted the “Get the Prestone Edge” campaign as a comprehensive effort to engage AutoZone customers directly in stores, leveraging the partnership for maximum impact. The in-store activation tactics included:
When in the store, The Edge has you SURROUNDED.
Eye-catching visual merchandising placed Prestone Anti-Freeze & Coolant front and center, reinforcing its role as the top-of-mind solution for vehicle cooling needs.