wait until you see the whites of their eyes, because they’re spectacular!

THE CHALLENGE

WHITER BRIGHTER AND MORE RADIANT

The divide between the beauty aisle and eye care aisle was almost impassible before Lumify®.  With no mass media buy budgeted, we had to develop an engaging campaign that would close the gap between two categories as well as change shoppers’ minds about why they should care. The result was eye-opening and award-winning. 

THE SOLUTION

We could tell you or we could show you. A video saves a lot of scrolling.

In-Store Display Toolkit

  • Branded PDQ Tray

  • Floor Standing Display 1

  • Floor Standing Display 2

  • Floor Standing Display 3

THE RESULT

IT BROUGHT A TEAR TO OUR EYE

While we don’t like to brag, we are proud to point out that this effort resulted in a coveted EFFIE© award for effectiveness.  The Lumify launch was one of the most successful ones within Bausch Health, and singlehandedly drove eye care category growth while helping “build a bridge to beauty” for the brand.

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