Tailor-made and scaled to fit
OUr principals
Larry deutsch
CEO / Co-Founder
Connector extraordinaire. Foodie. Runner.
As a bold Futurist and Alchemist, Larry passionately champions collaboration, creativity, and change. Growing up in a family retail business, Larry leads with an entrepreneurial spirit and personal commitment to drive sales. Larry has a unique mix of consulting, client and agency chops having worked at Technomic, handling brand management at Kraft Foods and Wrigley, and agency leadership at Wunderman, Ogilvy, Upshot, Havas and Blue Chip Marketing. Larry has grown a diverse group of brands across B2C and B2B, including Boeing, Kraft Foods, Motorola, PepsiCo, Procter & Gamble, and Sony. When he’s not working, Larry and his wife Deb travel and explore new restaurants with their three young adult children, always finding inspiration “on the run.”
doug van andel
CCO / Co-Founder
Ad history geek. Dedicated doodler. Gonzo chef.
Where left brained meets right brained, creative execution meets business results. Doug has over three decades of experience in virtually all aspects of the marketing and the ad business. He has a track record of leadership skill and creative problem solving. Want proof? Consult the International award sites, as his name is on the most prestigious awards in the advertising industry. Doug has thrived at agencies such as McCann Erickson, Chiat/Day, Saatchi LA, and most recently at Blue Chip in Chicago. We’re not saying if he’s a good cook or a bad cook. But meeting over lunch may be a much safer approach.
Adam kaplan
CSO / Co-Founder
Strategy wonk. Cubs fan. Bourbon guy.
Adam takes to heart the phrase, “A goal without a plan is just a wish.” A son of the South (Savannah, GA to be exact), Adam set his plans in motion after the University of Florida. But that corner of the country was not big enough, and so began a 25-year plus transition into major ad agencies, deep-dish pizza, and Cubs infatuation in Chicago. In that time, Adam has collected stories at Ogilvy, FCB/Chicago, Wells Rich Greene BDDP and DMB&B and Blue Chip Marketing. This breadth of client experience has earned him a deep understanding of all aspects of the marcom world. He’s held important roles in media, account planning, research, production, and account management, IT and agency operations. Talk about a utility player…Go Cubs!
What people who know us are saying about us.
“Working with dvk is like a family dinner— lots of fodder for discussion, opinions are not optional, transparency expected—- and in the end no matter where the conversation finishes, you know that you’re fully supported and are always welcome. ”
“dvk is a blast of fresh strategic, planning and creative air that gives breath to bold ideas large and small...dvk is capable of leading your brand across the consumer journey: from inception, strategy, 360 media engagement and shopper activation. I have personally leveraged the expertise of dvk to lead significant consumer primary research and brand identity work AND tapped their ability to consult on smaller, nimble strategic planning projects.”
“The team at DVK are creative, collaborative problem solvers. They have a uniquely balanced perspective to building CPG marketing initiatives that meet the needs of the consumer and the retail customer equally.”
“We worked with dvk on a corp branding initiative and they were true partners throughout the entire journey. They dug in to understand the nuance of our business, pushed us to think differently, listened with empathy, and made adjustments on the fly as our needs changed. They are a joy to work with personally and continue to be a trusted ally for our business. ”
Our Services
We pride ourselves on providing the same level of experience you might find at a large agency but with the passion and agility of a boutique.
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Strategy
Brand Strategy
Consumer Journey Strategy
Shopper Strategy
Innovation Strategy
Qualitative & Quantitive Research
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creative
Brand Identity and Naming
Design Language Development
Campaign Development
Content Strategy & Development
Experiential & Event Development
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activation
Communications Planning
Media Planning & Buying
Social & Influencer Campaigns
Campaign Optimization
Pre and Post-Production
The blending of art and commerce is more critical than ever. Especially, in the retail space.
Fortunately, this is something we’re particularly good at.
Our Experience
