How many people have actually been to an orchard?
Didn’t think so.
THE CHALLENGE
Pure & Simple Goodness.
Simple, not easy. Let health-conscious snackers know that Orchard Valley Harvest's simple ingredients provide the taste and nutrition they're craving plus the on-the-go convenience they're hoping to find. Also, remind Conscious Snackers that a OVH is a good, pure & simple snack that will cure their cravings.
THE SOLUTION
We had to whet their APPETITE for a little adventure.
We knew that snacks keep them on track with their healthy goals. they snack throughout the day and with purpose, primarily to satisfy hunger or provide a burst of energy. they rotate through a repertoire of healthy snacks, and brings them as they go about their day. They love snacking on nuts.
We wanted them to feel like the snack they chose was right from the field, so we brought the field to them.
Field Trip!
Orchard On The Go.
It seemed like an almost impossible idea, but we wanted to bring the orchard right to the consumer – not the other way around!
Meet Dickie the orchard owner
Dickie Salopek is 3rd-generation orchard owner. If anyone is going to know about natural snack nuts, it’s this guy.
Taking the OVH story on the road was the real challenge but it also was the boldest thing we could do. Seeing the reaction on peoples’ faces was really the best part.
Take a few minutes and see how this idea came to life.
A snack so good we just had to share