Tell the Story of a classic old brand in a bold new way.
THE CHALLENGE
rePosition a brand that’s been in the U.S. for 80 years and still no one has heard of.
Establish that Van Der Hagen’s high-quality products deliver a grooming experience better than you thought you could have: a shaving experience that can surprise and delight!
And it’s been like since Pappy Van Der Hagen first started making the small-batch shave cream back in his homeland, Holland.
THE SOLUTION
PAPPY VAN DER HAGEN has a lot to say about grooming
Amazing formulations. Natural and organic ingredients. Van Der Hagen's hand-crafted grooming products, from shaving to shampooing, will surprise and delight you like never before.
And it's been that way for over 80 years, ever since old Pappy Van Der Hagen brought his secret, legendary small batch process to our shores from his native Holland. And today, old Pappy's belief that grooming should “MAKE YOUR MORNINGS VAN DER AWESOME” embodies every product. Simply put, Van Der Hagen is Der Best, and because you just never know who’ll notice.
The power of a good story
In a crowed category with a lot of new entries and mega brands, leveraging the power of the Van Der Hagen heritage gave the consumer a reason to care.
Taking der show on the road with a creative pop-ups
